DD: What is it with Pawson and his aesthetic that works so well with Calvin Klein as a brand? Italo Zucchelli: We both find inspiration in solitude or in empty big natural spaces. There is also a link, in design terms, between us and John because it is about clothes that are inspired by timelessness and that are modern, that are about clever design, that are functional. We always talk about how important functionality is for me with the clothes, for him it’s the same with the spaces. The aesthetic of the brand works really well wit his aesthetic because John Pawson, as an architect, is about timelessness, good design, simplicity and the M-word… minimalism! It’s a love/hate word, because today its too easy to use that word.
DD: Do you think it’s a more complex minimalism? Is it a maximal minimalism?
Italo Zucchelli: In reality minimalism isn’t even the hardcore one. We were speaking with John and it’s actually quite complex because to achieve simplicity, you have to go through a process. And to achieve simplicity without being boring is also very challenging that’s why the minimalism of today might look simple but if you look twice it’s actually more complicated than at first sight. It’s the fabric, there is something to fabric, or the colour, or the construction is special or maybe that is what differs the minimalism of today from the one back then.